Franklin, an experienced agricultural technician, envisioned uniting his family and neighboring producers to process and sell their coffee directly to national and international buyers. While Rogelio initially hesitated, concerned about the risks and complexities of direct marketing, he placed his trust in Franklin’s expertise. Franklin brought a wealth of knowledge in post-harvest processing, while Rogelio and the family contributed generations of skill in cultivating coffee with care and precision.

Today, Finca La Familia spans 25 hectares and operates as a collaborative effort among six families, including the Peña Huamans. Their shared dedication has transformed their coffee into a symbol of community, quality, and innovation, bringing the rich flavours of Nazareth de la Cumbre to coffee lovers worldwide.